Norma and George Strait lost their daughter Jenifer in 1986. The Foundation survives strictly through private donations, which come mostly by word-of-mouth from friends and fans.
Unlike other charities, there are no high-profile concerts or celebrity events that surround the fund. That's just not George's style. Established strictly as a charitable donation to preserve the memory of Jenifer Strait, contributions to the trust are placed in an investment fund. Each year the earnings from that fund are donated to child-related charities, mostly in the San Antonio area where George, Norma, and son George Strait Jr. ("Bubba") and his family live.